{ "collection": "historyFashionDesign", "title": "History of Fashion Design: Post-War German Pattern & Fashion Magazines (1948–1959)", "languages": ["de", "en", "pl"], "author": "Gerd Graßhoff", "affiliation": "Philosophisches Institut, Humboldt-Universität zu Berlin · Forschungsinstitut des Deutschen Museums, München", "updated_at": "2026-10-18", "source_archive": "scans/1948-09-01_Schnittmuster_Bogen.pdf", "issues": [ { "plate": 1, "slug": "effi-schnitte-1948", "title": "Effi Schnitte — Winter Katalog", "subtitle": "mit Schnittmuster-Bogen für 20 Modelle", "issue_designation": "Saisonheft / Winter-Katalog 1948/49", "date_iso": "1948-09", "date_display": "September 1948 (Winter Season 1948/49)", "manuscript_note": "09.1948 (upper left margin, ink/pencil)", "publisher": "Effi-Moden-Verlag (Elfriede Breuer, financed by Franz Burda)", "place": "Lahr (Schwarzwald), French Occupation Zone", "price": "DM 1.—", "pattern_supplement": "1 Schnittmuster-Bogen für 20 Modelle", "pattern_codes": ["* K 297", "B 2287", "R 2012", "JK 1030", "K 76", "* K 298 H", "* WK 2579"], "distribution_size": "Small regional/zonal start-up print run (estimated 20,000–45,000 copies; pre-takeover deficit phase with 48 staff by 1949)", "cover_medium": "Color gouache / watercolor fashion illustration", "page_url": "pages/effi-schnitte-1948.html", "scan_pdf": "scans/page-1.pdf", "cover_jpg": "assets/img/cover-1.jpg", "cover_png": "assets/img/cover-1.png" }, { "plate": 2, "slug": "effi-moden-nr7-1949", "title": "Effi moden", "subtitle": "Ihre praktische Modenzeitung – mit allen Modellen auf 2 Schnittbogen!", "issue_designation": "Heft Nr. 7", "date_iso": "1949-07", "date_display": "July 1949 (Issue No. 7 of 1949)", "manuscript_note": null, "publisher": "Verlag Effi Moden (Elfriede Breuer)", "place": "Lahr (Schwarzwald), Baden / FRG", "price": "1.20 D.M. zuzügl. Bestellg.", "pattern_supplement": "2 Schnittbogen (all models included)", "pattern_codes": ["Effi-Modell K 423", "Effi-Modell K 424"], "distribution_size": "ca. 40,000–65,000 copies (shortly before Aenne Burda's takeover and expansion to 100,000 copies)", "cover_medium": "Color outdoor photography (two models by a lake)", "page_url": "pages/effi-moden-nr7-1949.html", "scan_pdf": "scans/page-2.pdf", "cover_jpg": "assets/img/cover-2.jpg", "cover_png": "assets/img/cover-2.png" }, { "plate": 3, "slug": "guter-rat-587-1959", "title": "Guter Rat für heute und morgen", "subtitle": "Frühjahr · mit Schnittmusterbogen", "issue_designation": "Bestellnr. 587 (Frühjahr)", "date_iso": "1959-03", "date_display": "Spring 1959 (following Bestellnr. 586, Winter 1958)", "manuscript_note": null, "publisher": "Verlag für die Frau · Leipzig (formerly Verlag Otto Beyer)", "place": "Leipzig, German Democratic Republic (GDR)", "price": "DM 1.25 (DM der Deutschen Notenbank)", "pattern_supplement": "Beiliegender Schnittmusterbogen (included up to 1962)", "pattern_codes": ["BESTELLNR. 587"], "distribution_size": "ca. 768,500 copies per quarterly issue (GDR mass circulation; high demand / 'Bückware')", "cover_medium": "Color outdoor portrait photography before Neues Rathaus, Leipzig", "page_url": "pages/guter-rat-587-1959.html", "scan_pdf": "scans/page-3.pdf", "cover_jpg": "assets/img/cover-3.jpg", "cover_png": "assets/img/cover-3.png" }, { "plate": 4, "slug": "favorit-nr10-1949", "title": "favorit — Das Modenblatt (Früher Effi Moden)", "subtitle": "Alle Modelle auf 2 Schnittbogen! · Mit Schnittgutschein über 40 Pf.", "issue_designation": "Nr. 10", "date_iso": "1949-10-01", "date_display": "1 October 1949 (inaugural 'Favorit' issue; pencil note '4.12.48' at top left)", "manuscript_note": "4.12.48 (upper left margin, retrospective collector/owner pencil note)", "publisher": "Favorit-Verlag / Aenne Burda (succeeding Effi-Moden-Verlag)", "place": "Lahr / Offenburg (Baden), Federal Republic of Germany", "price": "Einzelpreis DM 1.40 · Im Abonnement DM 1.20 zuzügl. ortsübliche Bestellgebühr", "pattern_supplement": "2 Schnittbogen + 40 Pf. Schnittgutschein", "pattern_codes": ["FAVORIT-SCHNITT JK 1082"], "distribution_size": "ca. 65,000–100,000 copies (transitional 3-issue bridge Oct–Dec 1949; 100,000 copies reached with 'Burda Moden' Nr. 1 in Jan 1950)", "cover_medium": "Color studio portrait photography with typographic banners", "page_url": "pages/favorit-nr10-1949.html", "scan_pdf": "scans/page-4.pdf", "cover_jpg": "assets/img/cover-4.jpg", "cover_png": "assets/img/cover-4.png" }, { "plate": 5, "slug": "modenschau-nr45-lyon", "title": "MODENSCHAU", "subtitle": "Alle Modelle auf 2 Schnittbogen", "issue_designation": "Nr. 45 (post-war sequence)", "date_iso": "1955", "date_display": "ca. 1955–1956 (post-1947 license sequence: Nr. 16 ≈ 1951, Nr. 34 = 1954)", "manuscript_note": null, "publisher": "Verlag Gustav Lyon, Berlin", "place": "Berlin (founded 1842; post-war East Berlin license ca. 1947–1963)", "price": "DM 2.—", "pattern_supplement": "2 Schnittbogen (all models included)", "pattern_codes": ["J 4558", "J 4485", "3 4486"], "distribution_size": "ca. 50,000–100,000 copies (Berlin/GDR licensed fashion periodical; absorbed into Verlag für die Frau in 1963)", "cover_medium": "Color salon fashion illustration", "page_url": "pages/modenschau-nr45-lyon.html", "scan_pdf": "scans/page-5.pdf", "cover_jpg": "assets/img/cover-5.jpg", "cover_png": "assets/img/cover-5.png" }, { "plate": 6, "slug": "guter-rat-584-1958", "title": "Guter Rat für heute und morgen", "subtitle": "Sommer · mit Schnittmusterbogen", "issue_designation": "Bestellnr. 584 (Sommer)", "date_iso": "1958-06", "date_display": "Summer 1958 (two quarterly steps before Bestellnr. 586, Winter 1958)", "manuscript_note": null, "publisher": "Verlag für die Frau · Leipzig (formerly Verlag Otto Beyer)", "place": "Leipzig, German Democratic Republic (GDR)", "price": "DM 1.25 (DM der Deutschen Notenbank)", "pattern_supplement": "Beiliegender Schnittmusterbogen (included up to 1962; sheet not in this scan)", "pattern_codes": ["BESTELLNR. 584"], "distribution_size": "Series quarterly scale of ca. 768,500 copies; no separate figure is printed on this cover", "cover_medium": "Color outdoor portrait in a meadow, with a wire-haired terrier", "page_url": "pages/guter-rat-584-1958.html", "scan_pdf": "scans/page-6.pdf", "cover_jpg": "assets/img/cover-6.jpg", "cover_png": "assets/img/cover-6.png" } ] }